Have you ever tried
to put on long socks or tights without first gathering the
knit and queuing up the toe? If so, you'll know that it
requires a lot of yanking and shoving and pushing and pulling.
The struggle-worn garment rarely fits correctly. And there is
likely a hole, or some other breach, waiting to happen as a result
of the ordeal.
The purest fact is
that it pays to prepare and do something right the first time.
A proactive approach preserves your resources and rewards you
with both comfort and longevity.
What's true for a
sock is true for a brand. A well-developed, proactive
message with strategic buy-in from all stakeholders, will serve
markets well, weather any storm, and deliver positive residuals
indefinitely. The inverse is true for reactive and
divergent communications. A brand diluted is a brand
defeated.
Call or email me
today to find out how to distill your messages, unite your
stakeholders, and ensure your brand's consistency across all media.
Melissa Thompson
Currier
443.254.3959
mcurrier@currcomm.com
