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With over 30 years combined
experience in strategic communications and political technology
tools, the Currier Communications team offers a unique and
proven perspective for candidates.
POLITICAL TARGETING & CONSULTING: The Curriers began working
with candidates to identify likely and persuadable voters long
before "targeting" became a political buzz word. Every election
cycle our data is updated and our "snapshot" of the electorate
becomes clearer. And that's a good thing, because the political
middle is growing larger. And every candidate needs to know
exactly whom he needs to reach to win this newly crucial swing
vote. Available services include:
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Voter Data
Collection & Analysis |
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Whole-District
Numbers (Votes to Win, etc.) |
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Numbers-by-Precinct (Votes to Win, etc.) |
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Whole-District
Targeting (Likely, Persuadable and Unlikely) |
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Numbers-by-Precinct Targeting (Likely, Persuadable and
Unlikely) |
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Targeted Mailing
Lists (Direct to Mail House, Electronic Delivery) |
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Targeted Walk
Lists (Candidate and Volunteer) |
MESSAGE DEVELOPMEMT & TRAINING:
Once the target market has been determined, it is essential that
messages be crafted that will resonate within that community.
Whether the intention is to get out the vote in particular areas
for the Primary, or soften messages to appeal to a broader
audience in the General, Currier Communications is ready to put
their experience to work. Services include:
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Issues Research |
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One-on-One Message Training |
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Speech Writing & Delivery Coaching |
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Forum Prep |
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Media Training |
MEDIA & COLLATERAL MATERIALS: The messages of a campaign must be
consistent across all media. Because a candidate cannot
physically meet every voter, address his or her concerns and ask
for their vote, print pieces need to do it for them. Their
messages need to be clear and concise, anticipating questions
and offering answers. The look and feel of print materials must
also be consistent and appropriate to the candidate, the
audience and the medium. Currier Communications has the
expertise to make your in-print campaign really work for you.
Our services include:
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Copywriting &
Press Releases |
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Design &
Development (brochures, postcards, mailers, newspaper ads,
inserts, etc.) |
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Print
Coordination |
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Ad Placement |
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Mail & Drop
Schedules |
CAMPAIGN MANAGEMENT: Because message and strategy are the ties
that bind a successful campaign, Currier Communications is often
asked to assist in some of the macro-management of the campaign,
and to evaluate the day-to-day, looking for ways to improve
efficiency and better serve voters and volunteers. Currier
Communications offers:
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Campaign Plans & Budgets |
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Strategic Calendar Development |
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Personnel Recruitment & Training |
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Fundraising Support & Event Management |
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