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  Currier Communications

 
About Melissa Currier
About C. B. Currier
Check out our Case Studies
Attention MD Republicans (PDF)
 
Company Overview (PDF)
   

With over 30 years combined experience in strategic communications and political technology tools, the Currier Communications team offers a unique and proven perspective for candidates.

POLITICAL TARGETING & CONSULTING: The Curriers began working with candidates to identify likely and persuadable voters long before "targeting" became a political buzz word. Every election cycle our data is updated and our "snapshot" of the electorate becomes clearer. And that's a good thing, because the political middle is growing larger. And every candidate needs to know exactly whom he needs to reach to win this newly crucial swing vote. Available services include:

Voter Data Collection & Analysis
Whole-District Numbers (Votes to Win, etc.)
Numbers-by-Precinct (Votes to Win, etc.)
Whole-District Targeting (Likely, Persuadable and Unlikely)
Numbers-by-Precinct Targeting (Likely, Persuadable and Unlikely)
Targeted Mailing Lists (Direct to Mail House, Electronic Delivery)
Targeted Walk Lists (Candidate and Volunteer)

MESSAGE DEVELOPMEMT & TRAINING: Once the target market has been determined, it is essential that messages be crafted that will resonate within that community. Whether the intention is to get out the vote in particular areas for the Primary, or soften messages to appeal to a broader audience in the General, Currier Communications is ready to put their experience to work. Services include:

Issues Research
One-on-One Message Training
Speech Writing & Delivery Coaching
Forum Prep
Media Training

MEDIA & COLLATERAL MATERIALS: The messages of a campaign must be consistent across all media. Because a candidate cannot physically meet every voter, address his or her concerns and ask for their vote, print pieces need to do it for them. Their messages need to be clear and concise, anticipating questions and offering answers. The look and feel of print materials must also be consistent and appropriate to the candidate, the audience and the medium. Currier Communications has the expertise to make your in-print campaign really work for you. Our services include:

Copywriting & Press Releases
Design & Development (brochures, postcards, mailers, newspaper ads, inserts, etc.)
Print Coordination
Ad Placement
Mail & Drop Schedules


CAMPAIGN MANAGEMENT: Because message and strategy are the ties that bind a successful campaign, Currier Communications is often asked to assist in some of the macro-management of the campaign, and to evaluate the day-to-day, looking for ways to improve efficiency and better serve voters and volunteers. Currier Communications offers:

Campaign Plans & Budgets
Strategic Calendar Development
Personnel Recruitment & Training
Fundraising Support & Event Management


 
info@currcomm.com